Apple has officially announced that the iPhone 17 keynote event will take place on Tuesday, September 9, 2025, at 10 a.m. Pacific Time. The event will be held at the Steve Jobs Theatre in Cupertino, California. Fans and tech enthusiasts are eagerly awaiting the launch of the new iPhone models and other Apple products expected to be revealed.
What to Expect at the Event
During the keynote, Apple is set to unveil four new iPhone models:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone 17 Air (a new ultra-thin model replacing the Plus variant)
In addition to the iPhones, Apple will likely introduce updates to its smartwatch lineup, including the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 with the largest display ever seen on an Apple Watch. Rumors also suggest the debut of AirPods Pro 3 and enhancements to Apple’s Intelligence features.
The presentation is expected to conclude by 12 p.m. Pacific Time on the same day, with full details about the new devices, including specifications, prices, and release dates.
Pre-Orders and Release Dates
Apple will open pre-orders for the iPhone 17 series on Friday, September 12, 2025, starting at:
- 5 a.m. Pacific Time
- 8 a.m. Eastern Time
- 1 p.m. UK Time
Customers can choose their preferred model, color, and storage options, likely beginning the night before pre-orders officially open. The new iPhones are planned to hit retail stores on Friday, September 19, 2025, with availability starting around 7 a.m. local time.
Early Reviews
Media outlets are expected to publish early reviews of the iPhone 17 models roughly a week after the keynote, around September 16 or 17, starting at 6 a.m. Pacific Time. These early reviews will offer insights into the device performance, features, and overall user experience.
Key Features and Upgrades of iPhone 17
The iPhone 17 lineup promises several notable upgrades:
- iPhone 17 Air: A sleek, ultra-thin design replacing the traditional Plus model.
- A19 Pro Chip: Featured in Pro models, this new chip focuses on improved AI performance.
- 12GB RAM and Vapour Chamber Cooling: To ensure better multitasking and enhanced thermal management.
- Wi-Fi Support: Improved connectivity options for faster internet speeds.
- Camera Improvements: A 48MP telephoto lens with up to 8x optical zoom for sharper and more detailed photos.
- New Colors: Papaya orange, pale sky blue, and champagne gold to refresh the color lineup.
Apple is also expected to emphasize smart Intelligence features. These include a smarter Siri assistant, AI-powered photography enhancements, and real-time language translation. These integrations aim to make the iPhone 17 smarter and more user-friendly.
