The Pakistan Super League (PSL) has started a detailed valuation of its commercial assets to ensure transparency and fairness. The process will also help determine renewal franchise fees as current agreements near completion.
The Pakistan Cricket Board (PCB) announced on Wednesday that the contract has been awarded to Ernst & Young (EY MENA). The global firm was selected through a competitive tender process that began in July.
According to PCB, the valuation will begin later this month and is expected to finish within five weeks. EY MENA will carry out market research, consult with stakeholders, and benchmark industry practices before preparing its final report.
The review will cover multiple areas, including the fair market value of existing franchises, media rights, digital streaming, in-stadium sponsorships, and title partnerships. It will also assess the potential for adding new franchises in future seasons.
PSL CEO Salman Naseer said the step reflects the league’s commitment to growth and long-term stability. He added that engaging an independent international firm guarantees fairness in setting franchise values and commercial rights. Naseer further noted that the valuation will give both current and new stakeholders confidence in the league’s future.
Once the report is complete, the PCB will review the findings internally and make decisions regarding franchise renewals and expansion. The outcome is expected to shape the next phase of PSL’s development, both as a cricket competition and as a commercial brand.
The PSL has become one of Pakistan’s most prominent sporting events since its launch. Beyond showcasing top cricketing talent, it has also played a key role in boosting sponsorships, fan engagement, and international recognition for Pakistan cricket. With the new cycle approaching, the PSL asset valuation is seen as a crucial step toward ensuring fairness for investors and sustainable growth for the league.
For more on this significant shake-up in PCB’s central contracts, read the full details here.
