Universal Pictures has taken a bold step to protect its creative content from artificial intelligence. The studio has started adding a clear legal warning at the end of its latest films. This move is aimed at stopping the use of its content for training AI systems.
The new message appears during the closing credits of recent films, including Jurassic World Rebirth, The Bad Guys 2, and Train Your Dragon. It warns viewers that the film “may not be used to train AI.” It also states that unauthorized use of the film may lead to legal action, including civil liability and criminal prosecution.
Universal Pictures says this action is part of a wider effort to defend its intellectual property. A spokesperson explained that the studio wants to protect the creative work of artists and the money invested in these productions.
According to The Hollywood Reporter, the studio believes this global warning helps prevent AI companies from copying or mining its content. The warning builds on ongoing legal battles between major studios and AI developers.
Earlier this year, Universal joined Disney in filing a lawsuit against the AI company Midjourney. The studios accused the platform of using their content without permission. They referred to AI as a “bottomless pit of plagiarism.”
This legal fight comes as the entertainment industry faces growing concerns over the impact of generative AI. Some AI tools now allow users to create new shows using scenes and voices from existing series. In July, Amazon backed an AI tool called Showrunner, which does exactly that.
Industry experts say Universal’s move is a clear message to AI developers: copyrighted content is off-limits. The Universal Pictures AI training warning marks a strong stance in a rapidly changing digital age.
As the use of AI continues to grow, more studios may adopt similar measures to protect their content and creativity.
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